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Our Mission

Our company was founded in 1977. Our founder, Giulio Valsecchi, approached the Italian market with a patented and unique product: a brush with wooden pins. The choice of wood as the material was inspired by its specific properties that enhance the hair’s beauty, health and volume

Guided by tradition, embracing innovation

Our products are entirely made in Italy and our production criteria are controlled and certified. Unlike plastic brushes, which are normally defective, polluting and damaging to the hair, we use natural wood and pure rubber to ensure gentle brushing that protects and fortifies the hair.


Our Made in Italy production reflects our core values

  • Craftsmanship: every accessory is handmade by skilled personnel
  • Attention to detail: every product is subjected to quality control before being packaged
  • Care for the environment: we use FSC-certified woods and are committed to recycling production waste
  • Quality: we are constantly on the lookout for cutting-edge technology to create innovative products
  • Beauty: our range of fashionable colours and exclusive designs make our products truly unique to their kind

Our products also enjoy remarkable international success. We market our products in more than 80 countries across five continents